Privacy Policy

Privacy Policy  van Kelly & Mae

This privacy policy describes how your personal data is collected, used, and shared when you visit our website (the “Site”) or make a purchase.

What personal data we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some cookies that are installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected data as “Device Data.”

We collect Device Data using the following technologies:

  • “Cookies” are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit: http://www.allaboutcookies.org.

  • “Log files” track actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you use the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this data as “Order Data.”

When we mention “Personal Data” in this Privacy Policy, we mean both Device Data and Order Data.

How we use your personal data
We use the Order Data we collect generally to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this data to:

  • Communicate with you;

  • Screen orders for potential risk or fraud;

  • And, when in line with your preferences, provide you with information or advertising relating to our products or services.

We use the Device Data to help us detect potential risks and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing campaigns).

Sharing your personal data
We share your personal data with third parties to help us use your data as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal data here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your personal data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Your rights
If you are a resident of the European Economic Area (EEA), you have the right to access, correct, update, or request deletion of your personal data. To exercise these rights, please contact us using the contact details below.

Additionally, we may process your data to fulfill contracts we have with you (for example, if you make an order through the Site), or where we have a legitimate business interest in doing so, provided your interests and fundamental rights do not override those interests. Please note that your data may be transferred to countries outside Europe, including Canada and the United States.

Data retention
When you place an order through the Site, we will retain your Order Data for our records unless and until you ask us to delete this information.

Children
The Site is not intended for individuals under the age of 16.

Changes
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@kellyandmae.com.